Project name: PregatHome
Duration: 3 months
Launch Project: July, 2022
PregatHome - News is always good news
Challenge
To create a niche for PregatHome in the already crowded pregnancy test kit market.
Insight
Many players with similar products are available in the market. These players have been focusing on pregnancy and women centric packaging, when the need of the hour has been of extending knowledge on ovulation cycle and afresh view over product placement.
Goal
To break the stereotype and have a more colourful packaging than the mundane celebrity star holding the testing kit. Spread awareness about ovulation cycle and ovulation kit. Position PregatHome as a convenient and easy to use self test, making every decision a proud moment.
TYPOGRAPHY
Aa
Playfair Display
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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Aa
Open Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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cOLOR SCHEME
Primary
#F0679E
#00BFD9
#ABD037
#212121
#FFFFFF
Secondary
#EE3D8A
#00B1C5
#72BF44
Tertiary
#F6ADC6
#A1DBE0
#D6E59B
Visual Language
The logo evolved to encompass the value of the brand in the form of symbols for each.
Futher, this slowly translated to every brand material including the stationery, the posters, flyers, forms and, most importantly, the website.
Reliable
Accurate
Simple
The website
Final product packaging
The entire branding of PregatHome has been conceptualised and created keeping the woman and their requirements in mind, including the smallest details such as over the counter buy at retail stores with confidence.
“Working with RPS has been a great experience. Some of the best qualities of the team RPS have been work quality, communication and responsiveness. There is great potential in the team which they can further tap to enhance their expertise and reach.”
Evolve Blue
The engagement level of RPS team has been commendable throughout the project delivery. It is their commitment and dedication to design and brand detailing that has helped us get a vibrant brand identity and a cutting edge website design.
PregatHome
RPS helped us reimagine our brand and brought a newness into our brand approach. The uniqueness about RPS has been their engagement and level of focus on every aspect of our requirement and concern. Each slide in our corporate deck today speaks a story beautifully.”
Nexkare
