Overview
India Glycols Website Redesign
This project focused on redesigning the digital presence of India Glycols Limited, one of India’s leading green chemical companies.
IGL delivers high-performance chemical solutions across industries through a diverse portfolio that includes Glycols, Glycol Ethers, Acetates, Bio-Polymers, Natural Gums, and Potable Alcohol.
The objective was to create a modern, structured, and credible website experience that reflects IGL’s scale, sustainability-led innovation, and impact across industrial and everyday consumer ecosystems.
Role
Redefining a Green Chemical Leader
IGL had already established itself as a leading listed green chemical company, but its existing website did not fully communicate the company’s scale, expertise, and modern identity.
The redesign gave us the opportunity to translate a complex industrial business into a clear, accessible, and visually refined digital experience.
The challenge was not only to modernize the interface, but to create a platform that could speak confidently to multiple audiences — including stakeholders, investors, customers, and industry partners.
Key Challenges
Complexity Meets Clarity
Challenges
- The existing website lacked the visual sophistication required to represent IGL as a modern listed green chemical company.
- The information architecture was not intuitive, making it difficult for users to explore the company’s large product portfolio, business verticals, and market presence.
- The brand story around sustainability, innovation, and real-world industrial impact was not communicated strongly enough.
- IGL’s three major business verticals needed distinct identities, while still feeling connected under one larger company ecosystem.
Solutions
- Created a refreshed digital identity that better communicates IGL’s leadership, credibility, and sustainability-driven approach.
- Simplified the navigation and content structure to help users easily explore products, verticals, applications, and company information.
- Introduced a more strategic storytelling approach that highlights how IGL’s chemical innovations support industries and everyday consumer life.
- Developed a unified design system with distinct visual treatments for Specialty Chemicals, Ennature Biopharma, and Potable Spirits.
RPS Approach
Built Around Sustainability, Scale, and Impact
The design direction for the IGL website was shaped around three core principles: sustainability, human relevance, and business clarity.
1
Sustainability at the Core
Although IGL operates largely as a B2B organization, its products influence the daily lives of millions of consumers.
The redesigned experience bridges this gap by showing how IGL’s solutions quietly power products, industries, and everyday experiences across different sectors.
2
Humanizing Industrial Impact
3
Distinct Business Vertical Identities
Refinement
Details That Build Trust
The redesign focused on improving both perception and usability.
Improved Navigation
Clear navigation helped users move across IGL’s vast ecosystem without feeling overwhelmed.
Improved Layout
Structured content blocks made complex chemical and business information easier to understand.
Visual Storytelling
Vertical-specific storytelling gave each business segment more relevance and clarity.
Wrap-up
More Than a Website Redesign
The IGL website redesign was not just about refreshing the interface.
It was about repositioning the company’s digital identity to better reflect its scale, credibility, sustainability, and innovation.
The new platform gives IGL a stronger foundation to communicate with investors, customers, stakeholders, and industry partners — while telling a clearer story of how green chemistry can shape modern industries and everyday life.
