Turtlemint

Insurance buying shouldn’t feel like decoding a foreign language. Turtlemint wanted to fix that, bringing comparison, claims, and guidance into one simple app. The challenge? Make insurance buying actually enjoyable for regular people.

We ditched the insurance-speak and started with real people.

• Talked with the business team to find where things were breaking.
• Studied what worked (and what didn’t) in similar apps.
• Built mood boards that felt human, not corporate.
• Created an experience that actually makes sense.

Seamless UX flows to help users find and check quotes easily.

We focused on creating an intuitive journey that guides users from discovery to purchase, with clear navigation and simplified decision-making at every step

• See, compare, decide → No more policy maze.
• Confidence over confusion → Clear next steps, always.
• Trust that sticks → Honest info, helpful people.
• Works everywhere → Same smooth experience, any device.

• Smooth animations that guide, don’t distract.
• Smart comparisons that actually help you choose.
• User flows tested until they felt effortless.
• Design system that builds trust without the stuffiness.

Plus cashless legends, easy onboarding, and rewards that actually matter. Impact

• 4.6★ Rating
• 1M+ Downloads
• Insurance that doesn’t suck—finally.
• Turned policy shopping from painful to simple.
• Built something that scales with every new user.

“This design took everybody at our company by 1.5 to what degree of sophistication we could achieve when working with the right teams.”