Project name: PregatHome

Duration: 3 months

Launch Project: July, 2022

PregatHome - News is always good news

Branding & Packaging

UI/UX Design

Graphic Design

Content Creation

CHALLENGE

To create a niche for PregatHome in the already crowded pregnancy test kit market.

INSIGHT

Many players with similar products are available in the market. These players have been focusing on pregnancy and women centric packaging, when the need of the hour has been of extending knowledge on ovulation cycle and afresh view over product placement.

GOAL

To break the stereotype and have a more colourful packaging than the mundane celebrity star holding the testing kit. Spread awareness about ovulation cycle and ovulation kit. Position PregatHome as a convenient and easy to use self test, making every decision a proud moment.

TYPOGRAPHY

Playfair Display

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

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COLOR SCHEME

Primary

Secondary

Tertiary

VISUAL LANGUAGE

The logo evolved to encompass the value of the brand in the form of symbols for each.

Futher, this slowly translated to every brand material including the stationery, the posters, flyers, forms and, most importantly, the website.

THE WEBSITE

FINAL PRODUCT PACKAGING

The entire branding of PregatHome has been conceptualised and created keeping the woman and their requirements in mind, including the smallest details such as over the counter buy at retail stores with confidence.

PregatHome - News is always good news

CHALLENGE

INSIGHT

GOAL

TYPOGRAPHY

COLOR SCHEME

Primary

Secondary

Tertiary

VISUAL LANGUAGE

Reliable

Accurate

Simple

THE WEBSITE

FINAL PRODUCT PACKAGING

Working with RPS has been a great experience. Some of the best qualities of the team RPS have been work quality, communication and responsiveness. There is great potential in the team which they can further tap to enhance their expertise and reach.

The engagement level of RPS team has been commendable throughout the project delivery. It is their commitment and dedication to design and brand detailing that has helped us get a vibrant brand identity and a cutting edge website design.

RPS helped us reimagine our brand and brought a newness into our brand approach. The uniqueness about RPS has been their engagement and level of focus on every aspect of our requirement and concern. Each slide in our corporate deck today speaks a story beautifully.

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PregatHome - News is always good news

CHALLENGE

INSIGHT

GOAL

TYPOGRAPHY

COLOR SCHEME

Primary

Secondary

Tertiary

VISUAL LANGUAGE

Reliable

Accurate

Simple

THE WEBSITE

FINAL PRODUCT PACKAGING

Working with RPS has been a great experience. Some of the best qualities of the team RPS have been work quality, communication and responsiveness. There is great potential in the team which they can further tap to enhance their expertise and reach.

The engagement level of RPS team has been commendable throughout the project delivery. It is their commitment and dedication to design and brand detailing that has helped us get a vibrant brand identity and a cutting edge website design.

RPS helped us reimagine our brand and brought a newness into our brand approach. The uniqueness about RPS has been their engagement and level of focus on every aspect of our requirement and concern. Each slide in our corporate deck today speaks a story beautifully.

View other projects

mStock

Annual Report

Let’s create progress together

For quick responses

Let’s create progress together

For quick responses

Let’s create
progress together

Let’s create
progress together